The Asthma and Respiratory Foundation NZ

Sensitive Choice is a community service programme for all of us who want to breathe purer, cleaner, fresher air and reduce allergic reactions.

To help you identify asthma and allergy-aware products, community-conscious companies use the Sensitive Choice symbol on their packaging. You'll find that reassuring blue butterfly on hundreds of products - from bedding to building products, from cleaning agents to carpets, from air purifiers and vacuum cleaners to the very paint you put on your walls.

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